Dataset reference

Telecom Customer Churn Sample

A fictional telecommunications customer schema with service, account, billing, and churn fields.

Dataset overview

Rows7,043
Features19 modeled
TaskBinary classification
TargetChurn

Creator and reuse

Public demonstration dataset

Review the original provider's usage rights before redistributing the data.

Before training

Inspect missing values, verify target availability, remove leakage and identifiers, split before fitting transformations, and choose metrics that fit the intended decision.

Data quality checks

Confirm row meaning, duplicates, impossible values, category spelling, target balance, and whether the sample represents the population where the model will be used.

Validation planning

Use random holdout only when rows are independent. Prefer grouped, temporal, or geographic splits when related observations could cross the boundary.

Peer-reviewed reference

Research context

Verbeke et al. (2012), New insights into churn prediction in the telecommunication sector, European Journal of Operational Research.

Open journal article

From data to a tested model