Creator and reuse
Public demonstration dataset
Review the original provider's usage rights before redistributing the data.
A fictional telecommunications customer schema with service, account, billing, and churn fields.
Public demonstration dataset
Review the original provider's usage rights before redistributing the data.
Inspect missing values, verify target availability, remove leakage and identifiers, split before fitting transformations, and choose metrics that fit the intended decision.
Confirm row meaning, duplicates, impossible values, category spelling, target balance, and whether the sample represents the population where the model will be used.
Use random holdout only when rows are independent. Prefer grouped, temporal, or geographic splits when related observations could cross the boundary.
Verbeke et al. (2012), New insights into churn prediction in the telecommunication sector, European Journal of Operational Research.
Open journal article