Creator and reuse
Margarida Cardoso
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Annual spending across product categories for customers of a wholesale distributor.
Margarida Cardoso
Review the provider license or terms before reuse.
Inspect missing values, verify target availability, remove leakage and identifiers, split before fitting transformations, and choose metrics that fit the intended decision.
Confirm row meaning, duplicates, impossible values, category spelling, target balance, and whether the sample represents the population where the model will be used.
Use random holdout only when rows are independent. Prefer grouped, temporal, or geographic splits when related observations could cross the boundary.
Punj & Stewart (1983), Cluster Analysis in Marketing Research: Review and Suggestions for Application, Journal of Marketing Research.
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